Dash Cam Not Including a Memory Card? Beware of Spending an Extra $40–$70—The Hidden Cost Behind Rising Memory Card Prices

Last week, a friend of mine was shopping for a dash cam. He had his eye on a 4K model—the price seemed like an absolute bargain—and was just about to head to the checkout, until he noticed a small footnote: "Memory card sold separately."

At the time, he didn't think much of it; he figured he could simply pick up a card later. But when he actually went to the store, he discovered that to ensure stable and reliable 4K recording, he would need to purchase a high-performance memory card—one that cost anywhere from $40 to $70. This additional expense had to be tacked onto the price of the dash cam itself.

Suddenly, that deal that had initially seemed like such a "steal" didn't look quite so attractive anymore.

This is the "hidden cost" that no one tells you about upfront when you buy a dash cam that doesn't come with a bundled memory card. Given that microSD card prices have skyrocketed this year, this extra expense is now higher than ever before.

If you haven't yet noticed this surge in prices, you are certainly not alone—but this wave of price hikes is very real, and it is impacting every user who requires stable, high-speed storage devices. Industry reports indicate that, driven by the global boom in Artificial Intelligence (AI), memory card prices have risen sharply over the past year. As demand for the memory chips that power AI servers and various new devices has surged, the entire supply chain has come under immense pressure, leading to a corresponding spike in the prices of end products.

Just a year ago, a reliable, high-speed memory card was quite affordable. But today? Cards with the exact same specifications are now selling for $40 to $70. If you want your 4K dash cam to perform as intended, this is an expense you simply cannot avoid. You need high-speed, stable storage media to ensure that your device records continuously without suffering from file corruption or dropped footage.

Unfortunately, some dash cam brands are exploiting this wave of price hikes to pull a bit of a "sleight of hand." Instead of being upfront with consumers, they have simply removed the memory card from the product packaging entirely. By doing so, they are able to market the "bare-bones" unit at a deceptively low price point. While this tactic makes their products appear significantly cheaper than those of competitors, it effectively offloads the inflated cost of memory cards—driven up by recent price hikes—onto the consumer, forcing you to pay for them separately.

Ultimately, the total cost you end up paying for that seemingly "cheap" dash cam may well exceed the price of a truly "ready-to-use" model (one that comes with all necessary accessories included). Not only do you waste money unnecessarily, but you also have to spend valuable time researching which specific memory card is compatible with your new device—and even run the risk of buying the wrong one. If you do make a mistake, your precious video footage could be rendered completely useless. With the Terunsoul, we refuse to play such games. We believe in total transparency: a fair price that covers everything you need, allowing you to start using the device right out of the box.

When you purchase our dash cam, you receive a rigorously tested, high-quality 128GB memory card as a complimentary gift—absolutely free of charge. No hidden fees, no fine print, and no guesswork required. Simply take it out of the box, and it’s ready to start recording your journey immediately.

And that’s just the beginning. Our dash cam integrates every safety feature you need for your travels: it features crystal-clear "Starlight Night Vision" technology that captures license plate details with precision, even in pitch-black conditions; a built-in GPS module accurately tracks your driving route and speed; it supports 24-hour all-day parking monitoring (requires a hardwire kit) and includes a low-voltage protection mechanism to ensure it never drains your vehicle's battery; high-speed Wi-Fi connectivity allows you to easily transfer video footage to your smartphone; and intelligent collision detection automatically saves critical evidence in the event of an accident. Furthermore, we make this solemn promise: we will never charge any subscription fees—ever. We have absolute confidence in the quality of our product, which is why we offer an extended 18-month warranty, giving you complete peace of mind with your purchase.

The upward trend in memory card prices is unlikely to reverse anytime soon. However, that doesn't mean you have to pay a premium or be saddled with hidden costs. You deserve a dash cam that works right out of the box—without any hidden clauses or extra fees. And that is exactly what Terunsoul delivers.